Identity design - "SEMANA DA ESAD".

Identity and web design.

"Dancing on the Edge" is a project that examines societal divisions through the lens of camp culture, using humor, irony, and absurdity to challenge norms. Originating in queer communities and popularized by Susan Sontag's essay “Notes on ‘Camp’,” camp celebrates the unconventional and excessive. The project culminates in an exhibition at ESAD University, starting with a video performance that introduces camp culture in the 21st century. The main installation, "Room 69," serves as a "campy time capsule," showcasing camp's influence on fashion, music, film, and nightlife, with references to icons like Vivienne Westwood and Grace Jones. The project underscores camp as a form of social commentary, promoting diversity and inclusivity by embracing the extravagant and challenging traditional notions of taste and beauty.

A brief exploration on the exhibition SYLVAN HARSH NORTH. In essence, the dematerialization of matter and the spiritual connection through nature are two sides of the same coin. As we detach from the ephemeral trappings of materialism, we’re drawn towards the enduring beauty and wisdom of the natural world. Through this journey, we discover that true fulfillment lies not in the accumulation of things, but in the cultivation of inner harmony and spiritual connection. And in nature’s embrace, we find a sanctuary for the soul, a timeless refuge where we can replenish our spirits and rediscover our place in the vast tapestry of existence.

The seemingly simple act of burning books carried profound implications. It was an attempt to control not just information but the very essence of thought and expression. By destroying printed materials, the Nazis sought to eliminate alternative perspectives and dissenting voices, paving the way for a monolithic ideology.In a conceptual twist, one might imagine these surviving fragments finding a hypothetical home in the “Library of Babel.” This imagined library, inspired by Jorge Luis Borges’ short story, contains every possible combination of letters and words. In this vast and infinite repository of knowledge, the fragments of texts that escaped the Nazis’ flames could be symbolically restored.

The app created for the ESAD canteen has always aimed to be more than just functional. From the outset, it was designed to be unique, inspiring, and even fun. After all, we’re talking about a design school where creativity and originality are essential values. It all started with the simple sentence “It’s so good that I’m on cloud nine,” triggering a creative process that resulted in an application reflecting the vibrant and innovative spirit of the ESAD community.

Ministry of Fury isn’t your average radio station, it’s an anonymous pirate radio on a mission to amplify underground artists and rebel against the system. With its unique blend of classic and bold elements, including a versatile logo and budget-friendly approach, it stands as a powerful force in the industry, boldly embracing diverse talents while staying true to its rebellious essence.

This initiative focuses on the concerning effects of fast fashion on the environment, highlighting the fashion industry’s substantial role in carbon emissions and excessive water usage. To spread awareness, I designed a calendar entirely from denim scraps, a material that requires significant water resources to produce. The calendar represents the days of the year using only simple digits, a design inspired by Maison Margiela’s anti-fashion philosophy. This approach contrasts the fleeting passage of time, marked by the calendar’s days, with the timeless nature of the reused denim, encouraging a shift towards sustainability. By repurposing materials, the calendar promotes upcycling and highlights the importance of adopting more sustainable practices, all while raising awareness of the environmental problems tied to fast fashion.